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Leroy Radanovich's Mariposa Life
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OBSERVATIONS The issues relating to the 6th St Cinema have been resolved to some extent. Further activities related to the restoration of the building, the old Masonic Temple, will proceed with the full interest of the community thanks to misguided publicity that was presented in an attempt to challenge the existence of the project. None the less it is apparent that a majority of the Board of Supervisors (4), knows the value of our limited cultural resources, both considering a venue to show films for the communities enjoyment, and to preserve a historic building. The selection of the l990 Italian film "Paridiso", the story of a little theater in Sicily following WWII, and those who lives were interconnected, was brilliant. (English subtitles-great program) It is apparent we have not done a very good job on preservation downtown. I will admit that by the time we took a genuine interest in the Trabucco Warehouse it was too late. In fact, I had been directed by the Historic Site Commission to review the ability to restore and preserve the building just prior to the collapse. My recommendation to the Commission, based on studies from Historic Engineers and construction experts, was that the building had been neglected for so long that it was no longer economically feasible to save the structure. That is, I would have, had not the building fallen down first. What I have learned about the construction of these brick buildings is there is no mortar in the joints, only sand and lime. Thus the constructors built these buildings with thick three foot or more walls to give structural integrity. In the case of this building there had been no steel re-enforcement and little foundation. The one consistent cause of deterioration of this building, and buildings like it, was a lack of a plaster cover to the building which would restrict the moisture from leeching the lime-sand mixture. Originally this building and those like it probably had sod roofs, primarily intended to prevent fire from destroying the structure. Evidence of this was the soldered tin plates under the roof which would keep the sod where it belonged. This l858 building survived the major fires in town because of the construction features including the iron doors, brick structure and sod or fire proof roof. Any fire downtown in those years was devastating. Only those buildings that were constructed with fire proof materials, iron shutters, sod roofs and adobe walls acting as fire walls, served to preserve buildings. Fires at such times as the Gold Coin Fire in l949 did not spread because of the thick adobe and brick structure... This building constructed beginning in 1849, had a core of adobe, with brick added after the l863 fire weakened the adobe but did not destroy the building. The application of modern building codes and use of better materials and skill of installation has helped to preserve most of our historic structures. The Historic District in Mariposa is on the National Register of Historic Sites, with some individual buildings on the list as individual sites. There will be a number of candidates for individual designation after we complete the Certification of our Historic Districts County wide. This process is proceeding slowly but deliberately at this time. The Certification of these Districts and Structures opens further opportunities for grants assisting in the preservation of these structures. The new General Plan calls for such action and the Mariposa Historic Sites Commission will proceed with the process. The point of all this labor is to preserve our heritage, and secondarily, give us a base upon which to create a form of Heritage Tourism. I have spent the last 14 months working to improve the economic climate in Mariposa County. The first goal, and the one achievable in the shortest time, was to increase Bed Tax revenue. Return to the County in the form of revenue increases has been significant. Enough so as to warrant an attempt to significantly increase investment in that industry by both the county and the industry. The lodging industry in Mariposa County has a gross revenue value to Mariposa County residents and investors of approximately $400 million, based on economic studies by the Park Service. In l984 it was estimated that the gross county product was $300 from all sources, not just tourism. That survey showed that at least half of that revenue was spent outside Mariposa County. For one industry to grow so significantly in twenty two years is of great interest and it demonstrates that this county need not always be either a poor county or one with no resources. In spite of this $400 million in gross revenue, there is a great deal of room for growth of the recreation/tourism/lodging industries already significant value. What are the pluses if we are able to make this happen? Mariposa County government will be able, through enlightened management of their resources, to not only meet previously agreed upon obligations in wage, retirement and health care benefits, but to increases services to the counties citizens. One very large issue looming on the horizon is Fire Service. A very competent Fire Chief has given the Board a program, which in the beginning will require significant investment. Probably more than the county is willing to commit to at this point. Personal costs are rising along with retirement and health care benefits both currently and in the future. Other services that the public feels entitled to add up to a very large but attainable goal. The growing of our main industry can provide a large share of the future needs. It only takes the will and understanding of the issues involved to make it all happen. How can this happen? Within a few months, the private Tourism Bureau will introduce a Business Improvement District which is a form of special revenue enhancement district which assess a small fee on the lodging industry. This fee, formed under statutes of California Law and already in effect in many jurisdictions, will be collected by the lodging industry expressly for the purpose of an expanded marketing of that industry. Only the lodging industry will be assessed this fee which will accrue to the District to support the efforts of the Tourism Bureau and Industry and allow significant expansion of the marketing program. How will this help the economic situation in Mariposa County? At the present time the yearly occupancy rate or percentage of occupancy of our more than 3000 hotel, motel, Bed and Breakfast and Vacation rentals, is about 50%. An increase of just 10% in off season occupancy will result in a significant gain for the county in revenues from TOT, Sales Tax, wages and other sources. Interestingly, areas in California which have similar industries are already at 60% occupancy, with many above that average. The opportunities are many. Mariposa County should continue to participate in the marketing effort as the major benefactor. It has been the goal for decades to enhance the shoulder seasons of tourism in Mariposa County, with limited effect. We are engaged in that effort currently with a sweepstakes promotion which is gaining more interest than we ran last spring. And that promotion did increase visitation and business in Mariposa County significantly. Bed Tax returns last fiscal year amounted to over $9.2 million as opposed to $8.7 million the previous fiscal year. Most of that increase came in the fourth quarter of the fiscal year in concert with the marketing effort. What else is going to be required to support the goal of a healthy economy in Mariposa County? It is not enough to just put guests in Motel rooms based on current attractions. But opportunity knocks. Sometime this coming spring the Don Pedro Golf Club will open with a large number of new Transient Occupancy rentals, a very significant development in North County which continues to need strong economic development. An economic development strategy will be released which will call for support of the Tourism and Historical segment of our market economy. In concert with that plan will be a call for various long term goals. One significant one will be the eventual development of a Performing Arts Center in or near Mariposa that will accommodate at least 600 guests, and perhaps more. Add to that a general cleaning of the towns of Mariposa and Coulterville to make them the most inviting destinations outside of Yosemite which will stimulate the off season travel to our county. Preservation of our historic resources will be imperative as well as full support for arts, education and health care. I have a great deal of trouble understanding the attitude that results in attempts to destroy our community. When we have problems then the answer is to get together and find solutions. There is no gain for our community by constant negativism. I am now really close to end of my service. But I do hear folks talking about things like a spruced up town, or good jobs for our young people, or adequate housing for the workers in our main industry, or a performance center and many other desirable, positive outcomes. And yet, those who want to have the most influence operate only in their self interest. If we are not going to be serious about a strong economy, good jobs, great education and fire protection then we should stop the pandering. This sets the agenda for next spring's elections. Leroy Radanovich Leroy Radanovich Email: Leroy Radanovich To Read More By Leroy Radanovich: Leroy Radanovich's Mariposa Life Archives |
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September 10, 2007
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