Sierra Sun Times
Leroy Radanovich's Mariposa Life
Drive Thru and Drug Stores In a few weeks, the Planning Commission is going to consider a new Drug Store which wishes to locate in Mariposa on land already zoned for that use. The issue which will be discussed will be the existing prohibition on drive thru windows which was added as an amendment to the Specific Plan for Mariposa about 15 years ago. There are drive-thru in Mariposa that were grandfathered in. One is the Yosemite Bank and the other was a locally owned business named Papa Taco. That business turned into Burger King. At the time I suppose that the advocates on the Board of Supervisors were somehow going to protect Mariposa from franchise business by prohibiting one of the features of such institutions as McDonalds, Taco Bell, Kentucky Fried Chicken and the like. It was expected that we would remain a pure community without the symbols of corporate America. If they had done a little checking they would have found that Mariposa did not meet the market criteria of such as Save Mart, Safeway, McDonalds and such because of the seasonal nature and market size of our community. But franchise operations did arrive in Mariposa, have served us well and are a natural part of our community today. Government tampering with the free enterprise system usually results in nothing good. The people on the Board at the time had little or no experience in private enterprise and did not understand what it took to build and operate a successful business. One of the main principles is that you design your business to meet the needs of your potential customers. Look how the character of business in Mariposa has changed over the last forty years. At one time there were four grocery stores in downtown Mariposa. Now there is none. Today we have two large super markets, three major hardware franchises, and other businesses which have some connection with signature merchandise which serves our community appropriately. Even the Mariposa Drug was once a Rexall Store. Some of you may know that I am a Pharmacist. At one time, more than 30 years ago, I was a partner in the Mariposa Drug Co. It was a good business that gave two families a living. Today, nothing is the same. Many more prescriptions to fill with very little if any profit from all the work. There are many reasons for the independent pharmacy to fail today. You may have noticed that there are few independents left anywhere. The primary reason is the poor reimbursement structure which the third party providers (IE: Medical and Insurance Companies) make the small pharmacies survival difficult. Now our newly minted Governor wants to cut the state reimbursement further. Believe it or not the drug manufacturers are granting large rebates that go to the state or to the large chain stores that are not available to the small independent. The day of the small independent family pharmacy is not only passing but has passed. There is not one independent pharmacy in Oakhurst, maybe one in Merced.. Both the Workmen's Compensation claims and many Insurance Companies give such slow or poor service that the Drug Stores find it difficult to stay in business. In order to keep losses to a minimum, some insurance companies clients have to be turned away. The new store will not have to do that. Add to that the fact that more than 90% of the prescriptions filled are under controlled profit structures, often times forcing the pharmacy to fill the prescription below cost. No small business can survive under those circumstances. The pressure is on to either sell to a larger owner who can spread the costs over many units or eventually close the doors. The issue here however is the prohibition against drive-thru. Most, if not all of the large Drug Chains have found that with the increasing number of elderly patients and mothers with sick children, both they and those who might come into contact with them, are better served by the isolation created by the drive-thru. Mothers can stay in the cars with the children and deliver the prescription at a window for later pick up without having to either get out of their car or enter into a crowded store, crowded with other patients having all sorts of problems, or leave their children alone in the car. One of the main objections to drive-thru is the cars sitting idling waiting for service. The nature of the pharmacy business means that customers will leave after delivering the prescriptions, to return at a later time for pick up. There are many responsibilities that the pharmacist has to discharge which calls for at least an hour or more to pass before they can deliver the filled prescription. Cars sit and idle far longer at the drive-thru at the solid waste site, for example. The medical professionals in other areas of the service delivery system understand and support the value of the drive-thru as a medical necessity for a number of reasons the least being the positive advance in medication and supplies delivery. I support modification of the ordinance to allow this drive-thru. This falls in the category of being a medical necessity.
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January 7, 2007
All articles copyrighted by Leroy Radanovich
Sierra Sun Times